The Top 10 Reasons Staging is a Great Investment
Professionally staging your home...
1. ...ensures your listing nails that critical first impression.
Just a few years ago, Buyers would first contact an Agent, who would select listings on their behalf. At showings, they might receive a folder with a one-page print out regarding the listing. Today, 9 in 10 home buyers view homes online before they even contact an agent to officially start the house-hunting process. More than ever, photo presentation online is EVERYTHING. Don't believe me? Check out these "Bad MLS Photos" for a good laugh.
2. ...increases the feeling of space - without adding a single square foot.
In occupied homes, furniture arrangement, paint colors, and other design choices can make a space read smaller on camera and in person. In vacant homes, empty rooms are perceived as smaller than they truly are. Something as simple as correct furniture placement can help buyers visualize what fits in a space. ("Oh! There IS room for a king bed in here!")
3. ...sells the lifestyle.
Even in our HGTV-obsessed world, buyers still struggle to visualize spaces. Staging can help de-personalize a space, define its use, highlight its strengths, and market it to your target market. Make it easy for Buyers to imagine THIER story in the home, living their ideal lifestyle, instead of being distracted by YOUR story.
4. ...offers a set of fresh eyes.
Your home is your most personal space; each scratch or dent and every "quaint" feature hold a cherished memory. This makes it very difficult to see our own homes objectively. A home stager can see your home with fresh eyes (the way a Buyer will see it!) and give an honest opinion.
5. ...helps your listing stand out.
Absecon Island is a highly-competitive real estate market. Agents can easily show a client over 12 homes...in a single afternoon! Staging is designed to create a "memory point" for potential Buyers - an emotional connection that helps your home to stand out in a blur of home showings.
6. ...gets your listing onto the local real estate agents' "Hot List."
Here's an insider tip: real estate agents love showing staged, "easy to show" homes. Even if your property is priced higher or doesn't meet 100% of their Buyer's wish list, agents are more likely to add your property to their "Hot List" because it's appealing and easy to show.
7. ...can help your home sell faster.
Great staging = great photos = more showings = better chance at a faster/higher offer. A 2014 survey of 3,500 staged homes showed that staged properties sold 72% faster than unstaged properties.
8. ...helps to end procrastination.
I know you don't want to do it...but you're going to have to start packing up chotchkies, cleaning out the junk drawer, and emptying closets anyway. Wouldn't it be nice to get some professional guidance?
9. ...gives your listing description the coveted phrase: "Move-In Ready."
The three favorite words of every Buyer? "Move-In Ready." Today's Buyers don't want to see a list of to-do projects (even small ones) when they are shopping for a home. A great stager will identify projects, help you complete them (or refer contractors that can), and stage your home to communicate "MOVE-IN READY" to buyers.
10. ...takes one more worry off of the Seller's plate.
Selling a home is one of the most stressful life events you'll face. (Yikes!) Knowing you've done everything to present your home in the best light possible means you can take a deep breath and relax.